The short version
Wix suits a business owner who wants to drag things exactly where they want them, take bookings or payments without extra tools, and expects to stay on Wix. It suits less well anyone who might want to change their design later, move the site, or keep costs flat over several years.
Good
- A real free plan for trying the editor before paying.
- Billed in CAD for Canadian customers, from $21 a month on a yearly plan (plans).
- Payments, eCommerce, scheduling and services from Core ($33/month regular price).
- Wix Payments in Canada: 2.9% + $0.30 per card payment, Interac at point of sale for $0.15 (fees).
- A 14-day money-back guarantee on Premium plans.
Watch out for
- You can't switch the template of a site you've already built; you start a new site and copy things over (help centre).
- A Wix site runs only on Wix: it can't be exported or hosted elsewhere.
- Headline prices are often first-term sales; renewals are at the regular price.
- The cheapest paid plan (Light) has no payments, store or bookings.
- The free plan shows Wix branding and has no custom domain.
What it costs
Regular yearly prices are $21 a month for Light, $33 for Core, $44 for Business and $165 for Business Elite. When we checked, Core and up were 50% off for the first term only. The monthly-billing price shows at checkout. The full breakdown, with real yearly costs for a service site and a small shop, is on our Wix pricing page.
Design and editing
Wix gives you more freedom on the page than Squarespace: you can place elements almost anywhere. That freedom cuts both ways. It's easy to end up with a desktop layout that falls apart on a phone, and because the template is fixed once the site exists, a redesign later means a new site.
Selling and bookings
This is where Wix is strongest for small service businesses. Scheduling and services come with Core, alongside payments, a product catalogue, abandoned-cart recovery and pre-orders. Business adds automated sales tax on up to 100 transactions a month. Memberships (Wix Pricing Plans) carry a transaction fee of 4% on Core and 2% on Business.
Leaving Wix
Wix is clear that your content belongs to you, but the site itself can't leave. You can export contacts as a CSV, up to 50,000 at a time (help centre), and products as a CSV (help centre). Pages, design and blog posts have to be rebuilt or copied by hand on the new platform. If you bought your domain through Wix, you can transfer it out. Our guide to moving off Wix has the full list.
Who should pick Wix
- Pick it if you want to build it yourself, need bookings or simple payments, like placing things freely, and plan to stay on Wix for years.
- Skip it if you expect to redesign, might hand the site to a developer, want something you can move, or need predictable multi-year costs.
Still deciding? Compare it with Squarespace and WordPress, or see the Squarespace review and WordPress review.
Sources
Each checked October 22, 2026. Platforms change prices often; their own page is the final word.
- Wix: Premium plans (CAD when viewed from Canada)
- Wix Help: Wix Payments service fees (Canada)
- Wix Help: Switching your site template
- Wix Help: Exporting or embedding your Wix site elsewhere
- Wix Help: Exporting your contacts
- Wix Help: Wix Stores, exporting your product list
- Wix Help: Transferring your Wix domain away from Wix